Twitter Tips for Positive Word of Mouth
Word of mouth marketing is gaining in popularity as the “oldest form of advertising” reaches warp speed online and other people’s opinion and feedback before trying out a product or service are readily sought. People are getting smarter – they don’t easily get led by advertising and marketing claims that a company makes. More and …
How to Tell the Story of Your Personal Brand
Jack Hart’s recently published Storycraft: The Complete Guide to Writing Narrative Nonfiction can take your ability to tell the story of your personal brand to a whole new level.
Less than a week after it’s publication, Storycraft is already an Amazon Top 100 book in its category!
Must-read for brand-building success
Storycraft is must read …
3 More Ways Guest Blogging Can Build Your Personal Brand
How a guest post on the right blog can your brand the right boost.
PreviouslyLast year, I gave you 5 ideas about successfully using guest blogging as part of your personal branding strategy.
They were:
Location of the guest post Topic of the guest post Quality of the guest post Byline of the guest…Turbocharge Your Job Hunt with SimplyHired!
If you’ve read “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! or any of the hundreds of articles and blogs I’ve written over the last several years, you already know that I strongly caution against making online job hunting the major focus of your job hunting efforts and …
The 5 E’s to Extraordinary Results
Media Branding in the Digital Age
What comes to mind when you hear the term, “Media?” Go ahead; I’ll give you a second to sort it out. The truth is today most people don’t know what to make of the countless number of ‘media’ sources that exist. We struggle to consume news because there is too much of it, and there …
Incorporating and Reinforcing Your Sound Brand
There is a difference between sound branding and brand association using music. When you use a popular song to help promote your company or product you’re using those songs to brand you. While this is an effective, and popular model, you need to incorporate that music and make it a piece of your sound brand. …
Communicate to Build Your Brand and Improve Results
Are you building a database of prospects or friends?
Offering to helpWhen I say “friends” I am referring to how you connect with the people you meet. Most professional salespeople act as though the people they meet are those from whom they will make a hearty profit. The better approach is one of friendship …
3 Ways to Destroy Your Personal Brand in One Day
You’ve spent a lot of time building your personal brand. Don’t ruin all of your hard work by doing any of these things:
LyingNo one likes a liar. And those folks who have built a well-respected personal brand tend to be the ones that fall the hardest when they’re caught in a lie (Tiger …
Who Asks You for Advice?
Being indispensable is a good threshold test for measuring the success of your personal brand. Being indispensable – the right person to answer the question or otherwise direct the action – means you are the ONE, the ONE we count on to get it right or make us right or otherwise make the right thing …