Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…
Networking Without Neediness
How do you meet people at a dinner or networking event? How do you approach a total stranger without coming off too aggressively or being seen as looking to make a contact to better one’s self?
Steve Boyle of No Excuses, No Regrets Basketball, asked me that question via email a few months ago, and …
Twitter Personal Branding Q + A #12
Responses to recent tweets by people about personal branding and LinkedIn, getting started, blackhat SEO and more.
Daniel Hallqvist, @hallq, twittered: Just reached 500 connections at Linkedin, next one make me a “+500.” Good or bad for personal brand?
Jacob Share, @jacobshare: Daniel, it depends what your personal brand is but in general, it is …
Job Hunting? Don’t Let the Media ‘Paralyze’ You!
As a job seeker, if you take everything the media has to say about the current job market literally, you’ll quite probably feel like skulking away and hiding in the nearest hole until things get better. I’m here to tell you, though, if you are job hunting, you shouldn’t let what you read or hear …
Start to Write Your Book by Questioning Your Assumptions
The best route to publishing success is to question your assumptions before you start to write your brand-building book.
Asking questions provides a “real world” test that helps you avoid the myopia that often undermines writing and brand-building publishing success.
Questions are a common denominator of accomplishment in just about every field, as the following …
Your Energy Attracts Interest and Increases Results
Is the job or the client right for you?
Your communication style reveals the real you. What message are you sending in person sitting across the desk from the Hiring Manager or to your Prospect whom you would like as your next client? What type of communication are you sending online or in video?
Your …
“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …
You’re Not Stupid Until
You betray yourself by arguing for the status quo instead of collaborating on something better.
You rebuff a colleague for attempting to help you, because this is how you always do it.
You stick to your routine when you’ve been told to up your game.
There are 60,000 times each day when you have the …
Your Brand is You, Branding is You In Action!
There is a big difference between your “brand” and your “branding.”
Your brand is YOU: who you are, what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create into a brand that is an image that lives in the mind of people that come to know you …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …