The 5 E’s to Extraordinary Results
Media Branding in the Digital Age
What comes to mind when you hear the term, “Media?” Go ahead; I’ll give you a second to sort it out. The truth is today most people don’t know what to make of the countless number of ‘media’ sources that exist. We struggle to consume news because there is too much of it, and there …
Incorporating and Reinforcing Your Sound Brand
There is a difference between sound branding and brand association using music. When you use a popular song to help promote your company or product you’re using those songs to brand you. While this is an effective, and popular model, you need to incorporate that music and make it a piece of your sound brand. …
Communicate to Build Your Brand and Improve Results
Are you building a database of prospects or friends?
Offering to helpWhen I say “friends” I am referring to how you connect with the people you meet. Most professional salespeople act as though the people they meet are those from whom they will make a hearty profit. The better approach is one of friendship …
3 Ways to Destroy Your Personal Brand in One Day
You’ve spent a lot of time building your personal brand. Don’t ruin all of your hard work by doing any of these things:
LyingNo one likes a liar. And those folks who have built a well-respected personal brand tend to be the ones that fall the hardest when they’re caught in a lie (Tiger …
Who Asks You for Advice?
Being indispensable is a good threshold test for measuring the success of your personal brand. Being indispensable – the right person to answer the question or otherwise direct the action – means you are the ONE, the ONE we count on to get it right or make us right or otherwise make the right thing …
If Perception Is Reality Then Lead With Authenticity
Transparency, truth and being real; all the rage now in personal branding and marketing and as it should be.
This is not really a new approach. We are though taking it a lot more seriously now when it comes to choosing who we want to align ourselves with and who we want to invest in.…
Personal Branding on Google+
[Note: this post was first published on AMEX OpenForum.com]
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …
67% of Employers Plan to Increase Hiring Soon
It’s about time that job seekers, and economists alike, heard some good news about hiring particularly in light of this month’s unemployment figures with an unemployment rate of 9.2% and a mere 18K new jobs, 92K less than expected.
According to Jobvite, the leading recruiting platform for the social web, 67% of companies will increase …
Work For Free. It’ll Grow Your Brand.
Over dinner recently, a smart and successful friend of mine made this comment:
“If I had an 18-year-old son, I would tell him this: ‘You can go to college if you want. But if you want to be 25 and successful, go find a rich person and offer to work for them for free. Learn …