Automation Can Be a Brand Killer
I loved reading the article, Press “3″ If Automation is Making You Crazy, on the Harvard Business Review by co-founder of Fast Company, William C. Taylor .
It brings to light yet again how completely ineffectual automated call centers are and how much they frustrate and turn off customers. With all of the choice and …
Wall Street Whiplash Shakes Job Seeker Confidence
Waiting in line for hours to spend 90 seconds strapped in tight zooming up, down and around. This is a kid’s dream; riding roller coasters all day with their heart pounding and their stomach high up in their throat as they zoom down a track at 65mph turning and flipping.
Wall Street’s weeklong whiplashThe …
How to Make Online Classes Work With Your Brand
I’ve talked about working for free and wondered about the benefits of investing your cold hard cash in your personal brand on this blog. But readers have reminded me not everyone is in position to do these things. A friend of mine recently finished his teaching degree – a degree he did entirely online, while …
3 Easy Steps to Your TRUE Personal Value Proposition
Everyone thinks they have a great sense of humor, right?
But not everyone is funny.
Such is the distinction between inside reality and outside reality.
We often believe we provide quality deliverables on time and with a smile. But, customers may see us differently. Not that it’s all bad–unless you really do deliver crappy product …
Speaking as an Expert Makes You One
I had been writing for seven years before I finally decided to call myself a writer. Even so, I was unsure. I wasn’t “A Writer.” I was an “Oh, I’m also a writer. . .?” (You know that annoying way people put the question mark at the end of a statement? I did that for …
‘Headhunter’ Secrets for Getting Your Emails Opened. . .And Read!
Editor’s Note: This week’s blog features one of the many “headhunter” secrets contained in the international best-selling job hunting book “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!,” by professional “headhunter” Skip Freeman.
No one answers the phone anymore. Certainly no one responds to your voice mails. And—surprise!—no …
Where Did All the Gurus Come From?
Is the digital age also the era of the guru? I am not sure about you but the one thing that I have noticed is the abundance of gurus in business right now. Everywhere you turn, there is another person claiming to have mastered the universe. It spans from sales to marketing and from Facebook …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
Use Cutting Edge Techniques for Improved Results
Still On MySpace? It’s Time to Delete Your Old Profiles
When MySpace was big, did you have a profile on the site? (Don’t be shy…I’m sure a lot of folks did!) But then Facebook came along, and a few years later, Twitter reared its head—so you probably left that old profile out in the dust.
Did you ever go back and delete your MySpace profile? …