3 Ways to Make Your Brand More Attractive to Employers
As a job seeker, you’re likely working just as much as a full-time employee to land a new gig. Don’t you deserve a day off from your hunt? By giving yourself a day off from job search activities, you probably feel more energized to get back in the swing of things. Now, it’s time to …
The Unhappy Tax
Are you one of the unhappy employees costing the US economy $300 billion in lost productivity each year?
Workers are producing less quantity and producing less quality since the onset of the new American depression, a mental health epidemic whose onset is now tracked to January 2008 by both Gallop and Harvard researchers.
Employees sit …
Deal with People and Build Your Brand
In today’s technologically advanced world, building your brand has never been so easy and yet so complicated. There are so many platforms you can utilize, and one platform that has marketers standing up and taking notice is social media.
There really is no better time for brands to take advantage of what social media has …
Ladies That Know How to Lead: Redefining Success for Women
The ladies in this piece, a select portion of Forbes 100 Most Powerful Women list, have shaken up countries, boardrooms and entire industries as much as the climatic hurricanes and earthquakes that have been done to the eastern United States in the past few weeks. In contrast, these women leave a path of success, leadership …
The Good (and Bad) of Winning an Inc 500 Award
This year’s list of fastest-growing companies in the U.S. as ranked by Inc magazine was released this week. Entrepreneurs everywhere are salivating over the successful men and women who’ve led their companies to a spot on this prestigious list in 2011.
First off, congrats to those individuals and their companies. It’s a sure sign of …
Original Content Wins
Content is king.
The reason we hear that pretty often nowadays is because it’s true–with a sea of information, only the best, most engaging content stands out, gets referenced or is shared with friends and peers.
The beauty of great content (and the key to its success) lies in its originality. As far back as …
You Are Not Your Business Card
There’s a question we all seem to get in networking situations – “What do you do?” Invariably, we answer with “I’m a (occupation) and I work for (company).”
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But …
Writers Need to Promote Themselves, or Go Unread
Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.
Ev-ver.
Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …
Be Defiantly Who You Are!
A past client recently called me to get advice for his LinkedIn profile. He had been an organizer for the Prop 8 campaign in the 2008 election. Prop 8 was an initiative in California that bans same-sex marriages. In other words, this guy was against gay marriage. He expressed reluctance in detailing his involvement in …
The 3D Celebrity: An Interview with Xavier Tournaud
Recently, I had the pleasure of speaking with Xavier Tournaud. Tournaud is an actor, model, and businessman with credits in television (i.e. Desire, Lifetime’s Final Justice with Erin Brokovich, Fox’s Married by America) as well as in film (i.e. Couple’s Retreat, Living the Dream, Just Not Married Yet). He was also cast in a national …