Multi-Channel Marketing for Your Personal Brand
Deliver Magazine’s recent feature on integrated marketing methods hits home for those of us marketing our personal brands to today’s “always-on” consumers.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience …
5 Ways To Avoid Social Media Fatigue
It’s not easy establishing our own personal brands in the world. You have to blog, tweet, connect, and like…let’s face it, it can be rather exhausting to keep up this kind of consistency. No wonder I hear the term “social media fatigue” used more often. Yet, if it’s a given we all have to build …
Positively Share Your Personal Brand
Social networking sites have truly changed the way people interact and communicate with each other. In the past, when you had some news to share, you called or texted people to announce it. Simply update your Facebook or Twitter account so that all your friends and followers can immediately know the news.
Sharing has never …
Mourinho and 5 Lessons in Personal Branding
Reviled by some yet idolized by others, controversial Real Madrid head coach Jose Mourinho does not leave anyone indifferent. If never a sports figure generated such media frenzy, this is undoubtedly due to the Portuguese success – despite some of his objectionable actions – in building a solid personal brand that has not only withstood …
3 Traits of the Ideal Personal Brand Accessory
The right personal branding accessory for you is the one that best builds your personal brand. So which one is right for you?
In Let a Personal Branding Accessory Boost Your Brand, I told the story of how I discovered the benefits of having a personal brand accessory as a tool to make yourself more …
Watershed Moments: 5 Stories of Personal Re-Branding After September 11th
Where were you on September 11th, 2001? It’s rare that such a specific moment can be remembered by an entire population, but such is the case with that day. As we approach the 10 year anniversary (hard to believe, right?) of such a horrific experience, it’s important to reflect on how our society has evolved …
Going on an Interview? Watch ABC’s ‘Shark Tank!’
Want some good advice on how to gain an added measure of preparation for an upcoming job interview? Watch ABC’s Shark Tank! This “reality” TV show, which features a panel of five wealthy entrepreneurs (“sharks”) considering investment proposals presented by a group of would-be entrepreneurs, can strongly and powerfully elevate your awareness and genuine appreciation …
Welcome to the Real World
I hope that when you decide to jump off the diving board and into the personal branding pool, you are prepared to swim in the deep end. From my experience, the lifeguard is often unavailable when you find yourself struggling to keep your head above water. In my case, it was incumbent upon me to …
Lessons in Personal Branding from Chelsea Handler
If you’re starting out building your personal brand and career, there are lots of lessons in personal branding you can pick up from the E! Network’s Chelsea Handler.
Whether you agree or disagree with the specifics of her more than slightly edgy brand–I think of Chelsea Handler as a younger, raunchier, glitzier Joan Rivers–she’s been …
Truthfulness in Hiring Produces Loyalty
Three threads are interwoven in today’s article. It was the entrepreneurial spirit that significantly helped to develop the United States. Years later, Labor Day was established as a holiday in appreciation for the workforce. And through the years, returning Veterans from war were in need of finding work or establishing a business.
As the author …