Evaluate Your Business in 2013 Before Planning 2014
As the year comes to an end, entrepreneurs look ahead to the new year. However, before setting new goals, they’ll do an end of the year review which will give them insight into what worked and what didn’t to plan for 2014. Now is the time to take stock of your business, not just financially, …
How Holiday Events Can Boost Your Brand’s Sales
As a brand your goal is to have yourself or your company seen by as many eyes as possible, and attract more potential leads, which produces sales and opportunities. A great way to accomplish this is to create an offer surrounded by a newsworthy event or holiday.
There are several ways your brand can reach …
10 Pieces of Paraphernalia That Will Get Your Brand Name Known
Of all the paraphernalia you can use to get your brand message out there — shirts, mugs, USB drives — what piece of swag has actually paid off for your brand and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. …
The Benefits of “Asset-Based Thinking”
We’ve all been told that we should practice “positive thinking.” I don’t know about you, but I have found it difficult to practice such thinking when things are not going well 🙁 So have many of the hundreds of job seekers I have coached — especially those who were unemployed or unhappy in their current …
New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
Want to Change Your Career? What Does It Take?
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …
How to Manage Your Brand After a Bad Experience
We’re constantly reminded the importance of ending a job on good terms. You never want to burn bridges because your industry is smaller than you realize, and you may come across those people again. But what happens if you do have a falling-out with your managers or coworkers? If the damage is already done, what …
How to Recruit the Best for Your Small Business
Many small business owners complain that they cannot convince the talented employees to work for them. Hiring for small businesses is not easy due to the myths about working for them. However, as a small business owner if you convince your candidates that these myths are not true and explain the advantages of working for …
Silence: How to Get Fired, Ruin Your Personal Brand
Want the perfect summary of what will get you fired and ruin your personal brand? Penny Pritzker, who is currently the US Secretary of Commerce and a former executive at her family’s Hyatt Hotel empire provides this excellent sound bite in the New York Times Corner Office column by Adam Bryant.
If you want to …