The Power of Expectation Management
My wife and I arrived at a very popular resort restaurant without a reservation last summer while on vacation. Our names were put on a list, we were given a pager and told the wait would be about 15-20 minutes.
With time to kill, my wife and I decided to visit the restrooms. On my …
3 Last Minute Brand Actions to Take Before the New Year
As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most …
Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Is the Resume Still Relevant?
In this day of passive recruiting, is the resume still relevant?
What is passive recruiting?
A passive candidate is employed, but not currently looking for a new opportunity. Recruiters are out looking for talent and they do not care whether you are looking.
In the world of passive candidates, the resume is relatively meaningless to …
You Are Not a Failure; You Experienced Failure
It’s fine to celebrate success but it is more important to heed the lessons of failure. – Bill Gates
In order to achieve success, you’ll likely need to fail first. Failure is the path that many of the most successful people have taken prior to their great achievements. Take Bill Gates, prior to founding Microsoft, …
Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …
Successful Interviewees Follow This Advice: Be Authentic!
In order to make a good choice for your next job, there’s one thing you must do: Be authentic. But that doesn’t mean you should open up so much that your brains fall out! Authentic candidates are clear, open and certain about what s/he brings to the table. They know specifically how they could add …
Start Fast: How to Build a Strong Freelance Reputation
I started freelance writing and editing nearly three years ago out of necessity. With three small children at home and the need for two income streams, I decided to bring my background in news media and research home with me. For me, freelancing was not a way to potentially earn a living – it was …
Millennials and the Gore-Tex Way
Something occurred to me the other day while re-reading an article on one of my favorite products and businesses. I love the outdoors and I live in the Pacific Northwest. As a result I own a lot of products with Gore-Tex providing protection from the elements. A lot of people may not be aware of …
Why Your Brand Needs a Blog
In today’s competitive market, every brand should be on board with a website that is fully optimized along with an active blog in order to draw in the most prospects that can be nurtured and converted into customers.
Blogging on your topic and providing a way they can comment and voice an opinion, provides connecting …