New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
Want to Change Your Career? What Does It Take?
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …
How to Manage Your Brand After a Bad Experience
We’re constantly reminded the importance of ending a job on good terms. You never want to burn bridges because your industry is smaller than you realize, and you may come across those people again. But what happens if you do have a falling-out with your managers or coworkers? If the damage is already done, what …
How to Recruit the Best for Your Small Business
Many small business owners complain that they cannot convince the talented employees to work for them. Hiring for small businesses is not easy due to the myths about working for them. However, as a small business owner if you convince your candidates that these myths are not true and explain the advantages of working for …
Silence: How to Get Fired, Ruin Your Personal Brand
Want the perfect summary of what will get you fired and ruin your personal brand? Penny Pritzker, who is currently the US Secretary of Commerce and a former executive at her family’s Hyatt Hotel empire provides this excellent sound bite in the New York Times Corner Office column by Adam Bryant.
If you want to …
The Power of Expectation Management
My wife and I arrived at a very popular resort restaurant without a reservation last summer while on vacation. Our names were put on a list, we were given a pager and told the wait would be about 15-20 minutes.
With time to kill, my wife and I decided to visit the restrooms. On my …
3 Last Minute Brand Actions to Take Before the New Year
As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most …
Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Is the Resume Still Relevant?
In this day of passive recruiting, is the resume still relevant?
What is passive recruiting?
A passive candidate is employed, but not currently looking for a new opportunity. Recruiters are out looking for talent and they do not care whether you are looking.
In the world of passive candidates, the resume is relatively meaningless to …