The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …
Revitalize the Prison to Attract Audiences
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now …
6 Ways to Expand Your Personal Brand Beyond LinkedIn
“If you want to land a job, you need to be on LinkedIn. Period!”
How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.
Although LinkedIn is an amazing tool for your job search, it’s also …
The Do’s and Don’ts of Designing Business Cards
A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card …
Learning to Dance: An Interview with Ben Weston
Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on …
What You Don’t Know About Yourself is Shocking
This coming weekend, I give the only personal branding boot camp on campus at UCLA. There might be a seat or two left, so if you are in Los Angeles, you might want to come. Why?
If you have failed to get the job you love or you are failing in the career you thought …
Personal Branding Weekly – Affirming Your Goals
It happens to every entrepreneur.
Sometimes it happens several times a week or even a day.
You question – why do I do what I’m doing? Should I do what I’m doing? Isn’t it easier to just work for someone else?
Business doesn’t have to be bad for these questions to arise.
I know I’ve …
4 Tips To Ace Your Next Phone Interview
Phone interviews are becoming more common as companies use that as a way to screen candidates without having to spend the time or money having a face-to-face meeting. Because of that, job candidates have to ace the phone interview if they want to get to the next level of the hiring process.
The phone interview …
Interviewing with an Uneducated Interviewer
The Uneducated Interviewer
You have likely encountered the uneducated interviewer! It is my claim that most hiring managers have never been trained to interview candidates.
I just finished reading Who by Geoff Smart and Randy Street. This book is the bible on how to interview for A players.
They chronicle ten different interview styles of …
Increasing Your Concentration to Improve Interviewing Performance
The ability to focus at will allows an individual to sell themselves more effectively during interviews, to set aside destructive thoughts when engaging with hiring managers and ultimately to pursue career goals with more vigor and accuracy.
Attention allows us to retrieve pertinent information from our memory, evaluate an event or hiring manager’s mood, then …