Word of Mouth Starts by Owning Your Contacts
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Word of Mouth marketing starts by owning your contactsEven those born within this last minute, already have a handful …
MS CEO: Open Mouth, Insert Foot
How many times in your life have you made some careless, ill-considered remark that had the effect of hurting, insulting or angering those around you? If you’re like me, this has probably occurred more than a few times! And, oh, how we usually wish we could immediately take back those words, or perhaps just curl …
Want a Better Career? Smile More.
I have been leading a volunteer job seeker workshop for the past six years. My mission in this workshop is to help active job seekers improve their job interview effectiveness.
By now, you are probably guessing that the first thing I tell the participants in my workshop is to smile more. This is also the …
What the Interviewer Wants to Know about You
Interviewers have a specific function to perform. They need to go through a selection process that identifies which one of the candidates called in for interviewing is the best one. But what does best mean in this context? What are the criteria involved in making this complex evaluation? After all, people are complex too, and …
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …
Revitalize the Prison to Attract Audiences
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now …
6 Ways to Expand Your Personal Brand Beyond LinkedIn
“If you want to land a job, you need to be on LinkedIn. Period!”
How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.
Although LinkedIn is an amazing tool for your job search, it’s also …
The Do’s and Don’ts of Designing Business Cards
A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card …
Learning to Dance: An Interview with Ben Weston
Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on …
What You Don’t Know About Yourself is Shocking
This coming weekend, I give the only personal branding boot camp on campus at UCLA. There might be a seat or two left, so if you are in Los Angeles, you might want to come. Why?
If you have failed to get the job you love or you are failing in the career you thought …