Personal Branding Interview: Sydney Finkelstein
Today, I spoke with Sydney Finkelstein, who is a professor at the Tuck School of Business at Dartmouth and the author of Think Again. Sydney has researched and analyzed why executives have made poor decisions and reveals some of that information today for us. He examines why people make poor decisions over and over again …
When You’re Not Up for Personal Branding
Last week, I spent the whole workweek in bed with an awful cold that not only kept me coughing, but fogged up my entire brain so badly I couldn’t write. It wasn’t just that I didn’t have the energy to write – I literally didn’t have the mental capacity to do so. I couldn’t think …
Personal Branding Interview: Ehud Furman
Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …
Personal Branding in the Classroom?
I had a discussion with a friend late last night. He is an old roommate and is now in Japan doing his last semester of law school. While he is a regular reader of my blog, he actually finds personal branding very hard to understand. I’m still trying to determine whether that’s a factor of …
The 2009 Personal Avatar Size Reference Guide
You’ve read the 11 Rules for Best Personal Branding Results with Avatars, have a perfect image for your avatar and want to get started visually improving your personal brand online. This handy reference will help you do just that.
What you need to know before spreading your avatarMost sites only use square images
If …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Personal Branding Inteview: Mel Robbins
Today, I spoke with Mel Robbins, who is a syndicated radio show host and a business success coach. She’s involved in so many different types of media that I wanted to get her impression of how they differ and what she likes the best. We also talk about what it’s like to interview celebrities like …
Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Branding Interview: 800-CEO-Read Founders
Today, I spoke with both Jack Covert and Todd Sattersten, who both operate a very popular website called 800-CEO-Read. They just published The 100 Best Business Books of All Time and are here to talk about the importance of starting a blog if you’re interested in writing a book, as well as their favorite business …