Month: February 2009

Brand Yourself AsCommunication & NetworkingeBrandLifestyle & Habit BuildingRelationship NetworkingSocial Media

Build Your Personal Brand to Become a Celebrity

Scheduling note:  Don’t worry, Jacob Share will be back posting regularly starting next Friday.  I’m filling in for him today and will quench your thirst with this new article ;).

Personal branding is more than just a career development concept and practice.  Powerful and world recognizable brands, such as Oprah, Michael Jordon, Tiger Woods and …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingMiscRelationship Networking

Personal Branding Interview: Richard Thaler

Today, I spoke with Richard Thaler, who is a professor at the Graduate School of Business at the University of Chicago.  He also authored the bestselling book Nudge.  Richard talks about what a nudge is, an example of a nudge, how they can help us make better business decisions and how technology fits in the …

Communication & NetworkingJob SearchLifestyle & Habit BuildingNetworkingPositioningRelationship Networking

How Adding a Tailored Sound Bite to My Resume Doubled Interview Requests

Have you ever watched stars on the red carpet? When they are interviewed, there is one universal theme to their answers – Short and Sweet. Memorable. Quotable. Also known as the Sound Bite.

Personal branding sound bite

I recently added a “Profile” section to my resume, which serves as my personal branding sound bite to …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Larry Winget

Today, I spoke with Larry Winget, who is a four-time New York Times/Wall Street Journal bestselling author. He is a member of the International Speaker Hall Of Fame. He has starred in his own television series and appeared in national television commercials.  In this interview, Larry talks about how passion is irrelevant to success, why …

Brand Yourself AseBrandLifestyle & Habit BuildingRecruitment & Job SearchRelationship NetworkingReputation ManagementSocial Media

Train the Trainer in Personal Branding

I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization.  They wanted a brief session on the importance of Personal Branding.

The Program Managers were specifically interested two things:

1. The concept of personal branding as a career tool 2. How incoming students are …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Personal Branding Interview: Brian Solis

Today, I spoke with Brian Solis, who is a globally recognized expert on Web 2.0, Social Media, and the new technology landscape.  He is the Principal of FutureWorks and his new book is called “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR” which comes out on …

Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

How to Communicate Everything You Do

A lot of people have trouble communicating what they do.  You might run into this problem already or it will be a challenge in the near future.  The reason why I believe everyone will encounter this issue is that our jobs no longer completely define us.  Everything we do, whether it is inside or outside …

eBrandInterviewLifestyle & Habit BuildingMiscRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding on Display

What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?

There are no other requirements for the post and you can write about anything you want.

This is actually happening right now at an innovation consultancy in Richmond, Virginia! The company, …