Countdown till Personal Branding Magazine issue 2: 2 days!
It’s hard to believe that it’s been almost 3 months since the first issue of Personal Branding Magazine. Luckily, with an outstanding team of contributors, I was able to develop the 2nd issue. This issue is a landmark in my career. Also, the magazine was adjusted based on my re-branding operation and reformatted based on …
Video resumes will soon eliminate job interviews
The recruitment cycle is often so tedious, draining and time constraining for most companies. At fortune 500 companies, it may take months to screen, identify, filter, interview and accept a single candidate for a newly open position. A decade ago, after eliminating 80% of the applicants, companies would grant the remaining 20% a single interview. …
Re-branding Phase 3: Personal Branding Magazine 2.0
If you haven’t noticed or read my previous posts, I’ve been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging.
Here are my accomplishments thus far:
Phase 2:…How many social networks are too many for our personal brands?
The last step in the personal branding process is entitled “maintain.” Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch and Techmeme promote a variety of social networks daily. The sheer number of social networks is now overwhelming and forces all of us to concentrate on reputation management. …
Personal Branding Workshop – Bentley College
Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking …
Internet celebrities may outweigh tv celebrities in the future
Year ago, who would have thought that just about anyone could be a celebrity. Welcome to 2007, where we can all be celebrities in our own right. By unleashing our personal brands on the world, we are communicating our celebrity status to others. Gone are the times where we watched television praying that someday we …
Personal Branding TV: Episode 8 – Changing Majors
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Personal Branding TV (Episode 8 – Changing Majors)
This week, I discussed the topic of changing majors with a concerned student. This uncertainty occurs when a student is trying to unlock their personal brand. Without truly knowing what you want to do, it’s a challenge to plan ahead and know what type of job …
Brand Mystery 4 – Name that Personal Brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 3 Winner: Jeff Glasson
Clue: Number 4
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What do EMC, Boston and Social Media have in common?
Me, Ann Handley, Jeremiah Owyang
If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …
Personal Branding Spotlight: Tom Peters “brand = talent”
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Tom Peters, the originator of personal branding, speaks about how talent is the centerpiece in an organization. He compares sports teams with large corporations, focusing on how the brand of the company is represented by the talent or individual personal brands that comprise the company. Two of my favorite Tom Peters brand attributes are …