Personal Branding Spotlight: Tom Peters “brand = talent”

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[youtube=http://youtube.com/watch?v=2nfGjVFIw1s]

Tom Peters, the originator of personal branding, speaks about how talent is the centerpiece in an organization. He compares sports teams with large corporations, focusing on how the brand of the company is represented by the talent or individual personal brands that comprise the company. Two of my favorite Tom Peters brand attributes are his willingness to speak his mind and how his voice carries.

“The definition of most of our coaches at a professional level is that they were 2nd rate or marginal players that were brilliant students of the game and leaders.” Tom argues that we shouldn’t promote the best accountant or marketer, but concentrate on the leaders within those business functions.

What do you think? For all of you that were promoted based on being “the best” in your particular area, do you think it was because of your leadership or functional skills?

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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