The divide between your personal and professional brand has faded thanks to social networks
The college days
I was first introduced to the power of Facebook during my junior year of college. I remember it like it was just yesterday. My friend came running down the hall saying “I just got Facebook for our school.” Of course my first question was “what the heck is Facebook”? He explained it …
LinkedIn might have eliminated the need for traditional resumes
Most recruiting takes place online and because of this, our personal brands must be created and communicated using this popular medium. Traditional resumes are used during the screening and interview portions of the recruitment process. Recruiters have transitioned their candidate search from online and business fairs to social media marketing. Instead of accepting and reviewing …
Start spreading Truemors with Guy Kawasaki
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors. He explained how the goal with Truemors is to democratize and spread information. First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …
Re-branding Phase 2: Personal Branding TV 2.0
I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, but remains consistent. The …
Video: Learn how to construct and deliver an elevator pitch
[youtube=http://youtube.com/watch?v=Tq0tan49rmc]
Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day.
Definition: the two minute presentation it takes to go from the lobby to …
The origins of Personal Branding: 10th Anniversary Timeline
Personal Branding has come a long way since Tom Peter’s Fast Company article in 1997. I’m happy to say I’ve been apart of history, along with many others who share my passions. There are many other landmarks in the history of Personal Branding, but the one’s listed in the timeline above have helped further the …
Donald Trump’s Personal Brand extension into steaks
Donald Trump is a billionaire and world recognized brand. He is an entrepreneur, television personality and author of many books. I have even recognized him as a world class brand in the first issue of Personal Branding Magazine, which debuted on August 1st. He has invested billions of dollars in his brand, so that wherever …