3 Methods to Build Your Personal Vocabulary
Do you have a personal vocabulary?
Do you have a list of words or phrases that you regularly use to describe yourself?
For most of us, the answer is no.
One thing I have learned from all of the Birkman feedback I have given in the last three years is that most of us do …
Increase Brand Loyalty Through Giving
What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people – and, what better way to connect with your audience than with giving? Not only does this build loyalty, but also shows them how much you …
Taking Action: An Interview with LVLXIII CEO Antonio Brown
Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …
2, 4, 6, 8: Who Do You Appreciate?
As the season of giving winds down, the next step for giving is that of sincere appreciation for others in both your personal and business life. Keep in mind that frequently, those we know will surprise us with a referral to the perfect business connection.
Prior to mid-January, make a list of all those in …
Three Things to Catch Your Attention in 2014
Being that this is my first blog post of 2014 for the Personal Branding Blog, I’d like to take a moment to get personal. As I enter my second semi-century I have been working for going on 30 years now in various roles as an engineer, a sales rep, a marketeer and predominantly as a …
Surviving the Shark Tank: An Interview with Julie Busha
Recently, I had the privilege of connecting with Julie Busha, the founder of the popular condiment brand Slawsa. Slawsa is a unique cross between a “slaw” and “salsa” that is all-natural, fat-free, cholesterol-free, gluten-free, low in sodium and kosher. Julie was featured on ABC’s Shark Tank, and though she didn’t receive funding, was the recipient …
The Benefits of “Asset-Based Thinking”
We’ve all been told that we should practice “positive thinking.” I don’t know about you, but I have found it difficult to practice such thinking when things are not going well 🙁 So have many of the hundreds of job seekers I have coached — especially those who were unemployed or unhappy in their current …
Silence: How to Get Fired, Ruin Your Personal Brand
Want the perfect summary of what will get you fired and ruin your personal brand? Penny Pritzker, who is currently the US Secretary of Commerce and a former executive at her family’s Hyatt Hotel empire provides this excellent sound bite in the New York Times Corner Office column by Adam Bryant.
If you want to …
Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Millennials and the Gore-Tex Way
Something occurred to me the other day while re-reading an article on one of my favorite products and businesses. I love the outdoors and I live in the Pacific Northwest. As a result I own a lot of products with Gore-Tex providing protection from the elements. A lot of people may not be aware of …