Do you have a personal vocabulary?
Do you have a list of words or phrases that you regularly use to describe yourself?
For most of us, the answer is no.
One thing I have learned from all of the Birkman feedback I have given in the last three years is that most of us do not see ourselves the way other people see us.
Whether you are writing a resume, a LinkedIn profile, or just crafting an answer to the interview question, “Tell me about yourself,” the key is to be authentic. You want to describe yourself how you are perceived and not how you want to be perceived. You do not want to sell an image that is not authentic.
I am going to give you several methods for building a personal vocabulary list that you can use in describing yourself.
Assessments
You have likely taken a few personality assessments in your life. This could be Meyers-Briggs (MBTI), Birkman, DISC, Strength Finders, Kolbe, or others. Get those reports out and pick out the words and phrases that resonate with you.
I use the Strength Phrases in the Components Section of the Birkman report. There are eleven behaviors and the report provides three strength phrases for each for a total of thirty-three phrases. I have the client pick out 8-15 phrases that resonate with them. I then have them translate the phrases into their own language.
You can do this with terms from any of the reports. The take away is these phrases have to resonate with you AND you need to translate them into phrases that you are completely comfortable using.
This is step one in building your personal vocabulary list.
LinkedIn recommendations
Sort through your LinkedIn recommendations and look for phrases that people have used to describe you. You can do this with past recommendations that people have written for jobs that you have applied for. Similarly, you can pull out old job reviews or evaluations that were written about your performance. Look for words and phrases that they used to describe you and your performance.
You may want to use these phrases as is or do some minor tweaking to make it more comfortable for you and your personal vocabulary list.
Friends, Colleagues, and Family
Create a list of friends, colleagues, and even family that you know and trust. Ask them to create a short list of 3-5 words or phrases that describe you.
Related Stories from Personal Branding Blog
You may be very surprised!
Another fun one is to ask – If I were an animal, what animal would I be and why?
Only use this with people you really trust!!
Again, You may want to use these phrases as is or do some minor tweaking to make them feel more comfortable for you to use on your personal vocabulary list.
- Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch. - Global English Editing
- The more the women in one survey prized happiness, the lower their well-being, though only when life was less stressful, and reading that happiness pays made a gold-medal moment land flatter - The Vessel
- An AI company built specifically to replace vanishing local reporters in news deserts nationwide shut its entire operation down in 2026 after journalists discovered it had been copying, nearly word for word, stories those same reporters had already written - The Blog Herald
Using these three methods you should be able to build a fairly comprehensive personal vocabulary list of words and phrases.
You will want to use this personal vocabulary when writing your brand story.
What words are in your personal vocabulary?
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