Leveraging the Brand Created by Your Book
Although writing a book remains the best way to build your personal brand, writing a book, by itself, is usually not enough. Instead, you must build upon, and leverage, the brand created by your book by consistently promoting it online and offline.
In many ways, writing a book is the first step, or “price of …
Content Management Tips for Personal Branding
Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert.
The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management …
How to Avoid the 11 Biggest Mistakes of First-Time Authors
Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.
Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …