What Mantra Do You Use As Your Guiding Voice?
I recently spoke with someone who inspired me with his mantra for how he lives his life. He said this: “The World was created for me and at the same time I am responsible for the world.” These two ideas at first glance seem to conflict but a closer look shows that they hold the …
Your Brand and the Power of “We”
How many times have we heard the expression, “There is no I in team!”
But seriously, how can you have a team without the diversity of each person, of each ‘I’? In their book The Start-up of You, LinkedIn Founder Reid Hoffman and Ben Casnocha say that ‘I’ versus ‘We’ is a false choice. It’s …
4 Ways Using Your Review Improves Your Brand
At this time of year, many companies are undergoing their annual performance review processes. While the value of performance reviews, as we’ve come to know them, can be debated, a review presents the perfect opportunity for you to enhance your brand with your boss, and with the company.
Dress Up – I used to manage …
Control Your Brand: Squelch Negative Press, Post Great Content!
The dream of gathering 100,000’s customers was elusive or even unimaginable two years ago. Now, with the plethora of social media available: Facebook, Twitter, and blogging, one can go from a complete unknown to, “voila-a celebrity”, where people wait for your words of wisdom! As great as the upsides of social media are, there are …
No Matter the Job, You Can Build Your Brand
Some people have a tendency by some to look down upon more entry-level jobs; jobs like retail, food service, cleaning or landscaping. Most of us have held these types of jobs at some point in our careers. While these jobs are not renowned for being high paying resume builders – they do pose an opportunity …
Could Your Personal Brand Survive Hurricane, Fire, or Flood?
What would have happened to your personal brand and business if you were a self-employed professional living in lower Manhattan or coastal New Jersey when Hurricane Sandy struck?
Would your brand and business survive if your computer, iPad, and smartphone were lost or damaged by fire, flood, or hurricane?
After the flood waters receded, would …
Actions Speak Louder Than Words
When it comes to personal branding, you can invest all the time and effort you want in to creating well-worded profiles, resumes, cover letters, and “About Me” websites, but if you don’t back up your written communications with constructive interactions, all of that work will be for nothing.
Your personal brand is best developed through …
Mistakes of a Lifetime
We all make mistakes: but not all mistakes are of the same nature, carry the same consequences or hurt ourselves and others to the same degree. And to rub salt in the wound, we might add that there are some mistakes – the mistakes of a lifetime – for which there does not seem to …
Personal Branding Redemption
My job as an online reputation manager has brought me face to face with many high and low profile individuals living some of the most difficult, testing and trying times of their lives as they found themselves in the eye of the storm in reputation crises that threatened to derail their careers. When thousands of …
Stadium Naming Rights, Without Spending a Penny
Nance Rosen, your name, Verizon, Twitter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would …