Your Brand and the Power of “We”

  • 1 min read

How many times have we heard the expression, “There is no I in team!”

But seriously, how can you have a team without the diversity of each person, of each ‘I’? In their book The Start-up of You, LinkedIn Founder Reid Hoffman and Ben Casnocha say that ‘I’ versus ‘We’ is a false choice. It’s really both, or what they refer to as – “I to the Power of We”. They say:

“Your success depends on both your individual capabilities and your network’s ability to magnify them.”


I to the Power of We

Personal branding is often misinterpreted around the world as simply pumping up one’s ego and placing the interest of oneself ahead of others. In reality, however, our personal brand cannot flourish without the community and network around us. Personal Branding guru William Arruda says that our brands are held in the hearts and minds of others. I would add to this that our brands are then validated only by the power of others to spread the word.

I tested the “I to the Power of We” concept twice last year when I hosted two separate 30-day Personal Branding blogathons on my own blog in June and September. Each day a different thought-leader from around the world shared a blog post or brief video post.

Individually each post was powerful. But the power of each post was then raised exponentially by the network of the other bloggers, followers, and supporters who took this content and spread the word. One of the contributors from Iceland, Runa Magnusdottir, proved the power of community in her post “A Twitter Success Story: How 1+1 Became 246,999”.

Build a Genuine Global Community 

What can we take from this? Obviously community is important, but let me add one more thing: The community you build needs to be genuine.

Only genuine relationships will magnify your brand because they believe in you and want to advocate for you. The relationships built out of my blogathons are genuine because the ‘Power of We’ continues even months after they ended.

Remember, personal branding is not just about ‘me’ but so much more about ‘we’.

To experience an example of the ‘power of we’ in action and the community that grew out of it, click here and enjoy 30 thought leaders sharing amazing content via video.

To community and beyond!

Author:
Peter Sterlacci is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the world. He is introducing a leading global personal branding methodology to companies and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching.
Picture of Peter Sterlacci

Peter Sterlacci

Peter Sterlacci is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the world. He is introducing a leading global personal branding methodology to companies and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching.

TRENDING AROUND THE WEB

A 2026 study of search behavior found that 68 percent of Google searches now end without a single click, and small publishers lost 60 percent of their referral traffic in just two years.

A 2026 study of search behavior found that 68 percent of Google searches now end without a single click, and small publishers lost 60 percent of their referral traffic in just two years.

The Blog Herald
Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Global English Editing
The Blade That Keeps the Altar Clean: On Skepticism as a Devotional Practice, and the Guru You Meet in the Mirror

The Blade That Keeps the Altar Clean: On Skepticism as a Devotional Practice, and the Guru You Meet in the Mirror

The Vessel
The Body Was Never a Project: On Returning to the First Altar You Ever Knew

The Body Was Never a Project: On Returning to the First Altar You Ever Knew

The Vessel
Across seven studies, on average more than half of the children identified as mistreated at the time did not report it when researchers came back and asked them years later

Across seven studies, on average more than half of the children identified as mistreated at the time did not report it when researchers came back and asked them years later

The Vessel
In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

The Vessel
Load more
CATEGORIES
Explore