Why Restraint Helps Your Personal Brand
Looking to persuade someone that you’re the absolute right person for a job or a new business? Turns out that how much you say about yourself might matter more than what you say about yourself.
When we’re trying to convince someone that a person or a product is great, the tendency is to keep telling …
Starting over: Growing Business Slowly, But Surely
Areas of San Francisco are known for their lineup of gourmet food trucks. The old style “roach coach” has made way for some of the best ethnic food in town. Many of the food truck owners emigrated from other countries. They found their way to building a small business based upon serving their hometown food.…
Don’t Ask, Don’t Tell, Don’t Get a Job
Don’t misunderstand the title of this blog. It’s not about sexual preference. It’s about networking. Every morning, when I take my walk, I observe groups of teenagers waiting at street corners for their school buses. Two things are common to these groups. The kids are not talking to each other, and the majority of them …
Why People Don’t Buy: No Trust
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Own and Plan Your Career for Your Own Sake
Many people expect that their companies plan their careers for them and everything is set and clear. However, in today’s environment, this is not the case anymore. You should watch your back and plan your own career. If not, then, no one else would do it for you.
During job interviews, many people ask if …
How To Handle The Unexpected Agony in Life
Death. Divorce. Moving. Illness. Losing a job. You probably know the list of things you might need to survive, because life inevitably changes and deals you losses along with the wins. Agony often accompanies loss, because your sense of yourself is shattered. Agony rushes in when you lose your sense of safety, stability, hopefulness, peace-of-mind, …
When You Stand Out, You Are Personal Branding
When you are visible, things happen. People seek you out because they’ve heard about you and your capabilities. They invite you into business meetings and conversations when they don’t have to. Your name pops up when people talk and gets passed upward and outward. You are top of the mind and tip of the tongue. …
Open Door Policies Don’t Work
In interviewing a client at the end of our project I learned how ineffective “open door policies” are by organizational leaders.
My client said, “Before we started our work together I couldn’t understand why employees who knew I had an open door policy, didn’t come to me when they knew another employee was doing things …
Personal Branding Weekly – We Work Through People
A third party endorsement is gold to a personal and business brand. A recommendation or referral is the end result of someone lending their credibility and reputation to you.
While there are other activities we can do ourselves, a recommendation and referral must be done through someone. It’s their endorsement that’s the special sauce that …