Tag: Personal Branding

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Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza

During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.

“I’m thinking T-Bone,” says George.

x

“But there’s no T in your name!” exclaims Jerry.

Not surprisingly, when George …

Brand Yourself AsCommunication & NetworkingPositioningRelationship Networking

Up Your Personal Brand Game

I was reading an article today about the two tech giants Google and Microsoft.  The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.

Dominance and perseverance

Google was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …

Brand Yourself AseBrandPositioningRelationship NetworkingReputation ManagementSEOSocial Media

Personal Branding Adds New Angst to Getting Married

It’s that time of year again. Spring is in the air and the wedding invites are in the mailbox. And, I don’t know about you, but my friends are dropping like flies.

All this wedding mania has made me think though: how does getting married affect your personal brand.

Right now, there are a lot …

Communication & NetworkingeBrandPositioningRelationship NetworkingReputation ManagementSocial Media

How To Create Your Personal Brand — Part 2

My post last Saturday explored how you can begin creating your personal brand through having a few great brainstorm sessions and then organizing your thoughts by creating a web. This week’s post will show you how to take the first steps into spreading your personal brand online through creating your own blog.

Get out of…
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Brand Identity & Self-DiscoveryBrand Yourself AsRelationship NetworkingReputation ManagementSEOSocial Media

How to Measure Your Personal Brand

Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.

Don’t believe me? See for yourself.

How do you measure your personal brand on twitter? Through …

Brand Identity & Self-DiscoveryCommunication & NetworkingMarketing & Personal BrandingRelationship NetworkingReputation Management

LeBron James – The Man with the Billion Dollar Personal Branding Plan

I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …