A Cup of Coffee to Presenting Your Coolness
As Seth Godin would say, “if you want to be seen as different, then you actually have to be different.”
If you really want to stand out – really want to differentiate yourself from the competition and solidify your personal brand of coolness – you have to step it up a notch when presenting your …
Branding Rules for Every Entrepreneur
Here’s a list of personal branding rules an entrepreneur should know:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
2. Maintain an entrepreneurship blog – you’re doing something unique – document it. People want to learn about it.
3. Ensure you answer questions …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
S.W.O.T. Your Brand
In marketing, one of the first qualitative assessment mechanisms you learn is the S.W.O.T. analysis. I used to think that I would never need to do something so basic in my career, but recently began assessing brands through S.W.O.T. related analysis much more frequently. Anyone who cares about their personal brand should perform this type …
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Become a Twitter Power User to Enhance Your Brand
With the many benefits of Twitter, it’s no wonder so many people are using it as part of their personal branding strategy. Not only can you market yourself and your expertise, but also you can connect with others you may have never had an opportunity to meet to in real life.
Although you probably already …
A Cup of Coffee to Your Branded Twitter Skin
Your Twitter profile is a highly visible part of your online presence – don’t waste an opportunity to reinforce your brand there. There are some beautiful and creatively designed Twitter backgrounds, or “skins,” on sites such as mytweetspace and twitrounds. But, you can create one yourself and, depending on how fancy you want your background …
Using Facebook to Help Build an Entrepreneur’s Brand
I believe Facebook can help build the brand of an entrepreneur, while also be useful as a way for an entrepreneur to stay in touch with friends, family, and even co-workers/business partners. Here are a couple of tips an entrepreneur can use to help build their brand on Facebook:
Build your brand on Facebook1. …
What Type of Twitter User Are You?
After reading Chris Brogan’s 50 Power Twitter Tips I started really thinking about how people are using Twitter. The tips are insightful and should be read by everyone who using, thinking about using, and obsessing over Twitter. While most of the tips Chris covers are included in my book, Twitter Marketing for Dummies, it is …
5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …