S.W.O.T. Your Brand

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In marketing, one of the first qualitative assessment mechanisms you learn is the S.W.O.T. analysis. I used to think that I would never need to do something so basic in my career, but recently began assessing brands through S.W.O.T. related analysis much more frequently. Anyone who cares about their personal brand should perform this type of assessment on a regular basis to keep track of how they’re tracking against goals. I like to say that your review at work should never be a surprise. Read through these questions to ask yourself during your S.W.O.T. and put some thought to your brand DNA.

Your brand DNA

 

Strengths

  • Where do you excel?
  • Where do you stand out?
  • Where have you previously made improvements?

Weaknesses

  • What are your areas for improvement?
  • What new skills could help you improve?
  • Where have you been unsuccessful?

Opportunities

  • Where do you see yourself going?
  • What opportunities are available to you?
  • What is the value exchange of improvement?

Threats

  • What competition do you have?
  • What weaknesses are posed by your threats?
  • What’s holding you back?
Picture of David Trahan

David Trahan

David Trahan is currently working at leading social marketing agency Mr Youth in New York, and previously held positions with the Ad Council, Goldman Sachs and others. He is a recent graduate of Pace University where he received many scholarships and awards and is now a mentor in their Alumni Mentor Program. David also serves as a member of the AD Club of New York Young Professionals Steering Committee.

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