Become a Twitter Power User to Enhance Your Brand

  • 1 min read

With the many benefits of Twitter, it’s no wonder so many people are using it as part of their personal branding strategy. Not only can you market yourself and your expertise, but also you can connect with others you may have never had an opportunity to meet to in real life.

Although you probably already have an account, are you considered a “power user?”

And, how do you do this?

Share relevant information

You should already have a good grasp on your personal brand before you try to become a power user on Twitter. This means your complete bio and profile information should be filled out with your full name, website and experience/interests/expertise in your bio. When it comes to tweeting, the best advice to grow your following is to give, give, give to your followers. Share articles, advice, and information of value to your audience and you will reap the benefits from helping others.

Be yourself

Twitter is great for business and professional purposes – but it’s also known for being a relaxed, social atmosphere. Share some personal aspects of your life. Engage in conversation with others about your interests. Ask questions you may have that others can help you with. Talk about a funny thing that happened to you during your day – overall, come off as a real person!

Grow your network

Use sites such as TweepML.org to find lists of people who you’d like to get to know or follow. Check out who your followers suggest on Follow Fridays (#ff). Look at your friend’s lists of users to find new people to connect with. Search for keywords related to your expertise or interests. Find Twitter chats that you can engage in and share your expertise with those people.

Participate

Contribute to the community of Twitter by participating in Twitter chats, answering questions and taking polls, and creating your own content. Retweet other’s links and advice that are relevant to your followers. Start a hashtag or a Twitter chat if you have something that’s not being covered currently. Use Twitter to promote others’ blogs or content just as much (if not more) than your own.

 

Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

The Vessel
Bloggers past the 10-year mark earn more than double what 5-to-10-year bloggers make each month, but a 2025 survey of 187 bloggers found their revenue per pageview is actually lower

Bloggers past the 10-year mark earn more than double what 5-to-10-year bloggers make each month, but a 2025 survey of 187 bloggers found their revenue per pageview is actually lower

The Blog Herald
Smokers who felt that quitting would make them a different person were further from thinking of themselves as ex-smokers, and in a year-long study that distance is what tracked who actually stopped

Smokers who felt that quitting would make them a different person were further from thinking of themselves as ex-smokers, and in a year-long study that distance is what tracked who actually stopped

The Vessel
HHMI Janelia and Google mapped more than 166,000 neurons and about 11,700 cell types in a male fruit fly’s brain, producing the first complete wiring diagram of a male fly central nervous system

HHMI Janelia and Google mapped more than 166,000 neurons and about 11,700 cell types in a male fruit fly’s brain, producing the first complete wiring diagram of a male fly central nervous system

The Vessel
Scientists recovered 21 ancient sheeppox genomes from parchment manuscripts spanning about 1700 BCE to early modern times, showing the livestock virus has threatened herds for at least 3,500 years

Scientists recovered 21 ancient sheeppox genomes from parchment manuscripts spanning about 1700 BCE to early modern times, showing the livestock virus has threatened herds for at least 3,500 years

The Vessel
When an older person says a plan or person “isn’t worth the energy anymore,” that’s rarely apathy talking; it’s usually a blunt but accurate description of how they’ve learned to spend a limited emotional budget

When an older person says a plan or person “isn’t worth the energy anymore,” that’s rarely apathy talking; it’s usually a blunt but accurate description of how they’ve learned to spend a limited emotional budget

Global English Editing
Load more
CATEGORIES
Explore