Personal Brands: Ugly Entrepreneurs
Making sausage next to a stockyard is prettier than entrepreneurs behave. Often chaotic, angry, distracted by shiny objects, chasing money, yelling at employees – let’s visit with the tribe of ugly entrepreneurs.
Vanderbilt, Carnegie, Rockefeller, and Huntington were all really ugly people. Maybe not in the face but definitely in the way they behaved toward …
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading:
YOUR MOTHER DOESN’T WORK HERE
PICK UP AFTER YOURSELF
You thought to yourself, “Pick up after …
A Cup of Coffee to Your Personalized Email Campaign
At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.”
So—when they are ready, will you be top of mind?…
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how …
Which Social Networking Platform Should An Entrepreneur Brand Themself On?
As I’ve discussed in the past, to help build a brand for an entrepreneur, entrepreneurs should explore blogging, social networking, and creative cover letters and resumes. In this post, I’ll help to evaluate the various social networking platforms an entrepreneur can use to build a brand on:
Facebook: With Facebook, an entrepreneur can create a …
3 Ways to Acquire Referrals for Your Personal Brand
There is no greater gift your personal brand can receive than a recommendation, referral, or testimonial. I’m currently reading a great book by John Jantsch called The Referral Engine: Teaching Your Business to Market Itself. Although clearly a business book and not a personal branding book, so many of its principles can be applied to …
A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.
John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told …
More Examples of Entrepreneur Blog Posts
I have previously discussed how entrepreneurs should use a blog to build their personal brand and I have provided some examples of entrepreneur blog posts. Here are a few more examples of entrepreneur blog posts:
The Human Resources Blog:– Offering retirement savings for a small business: This would be an article talking about how …
The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature.
Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant:
Salutation,
Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image
Where:Salutation – using your email signoff …
Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand
Seth Godin is perhaps one of the most widely read marketers in the world, and with good reason. His long string of best-sellers have been pushing the envelope in marketing for decades.
Today we’ll extract some key lessons from his hit “The Bootstrapper’s Bible,” and apply them to your personal branding efforts. In the simplest …