A Few Thoughts For The Aspiring Entrepreneur
1. Thou shalt not covet specific customers. Too many entrepreneurs get fixed on winning specific accounts that they become emotionally attached. You pin all of your hopes, dreams and company on that…one…special prospect. Here’s a tip I learned the hard way: don’t. Think instead about the overall quality of your sales funnel and your business …
PSST..We’re All In Sales!
It always astounds me that people in lead business positions today still don’t see one of their main jobs as ‘sales’ focused.
Sales-”the moving of goods and services in exchange for value, the top line of the company report”. Without sales there is NO company. Today more than ever we are all in sales when …
Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
SIX Mis-Branding Mistakes That Ensure You WON’T Get Hired!
As a professional “headhunter” who deals with candidates and hiring managers each and every business day, I see the same “mis-branding” mistakes being made over and over by candidates every single day. (You can be assured that other “headhunters,” hiring managers and Human Resources professional also see them, each and …
With Personal Branding, There is NO Bare Minimum
A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”
As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …
Branding Questions to Ask Yourself
As entrepreneurs and business owners brand themselves and their business on social media, it’s important for entrepreneurs to to take a step back and constantly re-evaluate and re-determine their branding goals. One of the ways to do this is for entrepreneurs to look over all of their social media and branding properties and to assume …
Comment Contest: Who Are You? Win a Personal Branding Tip
I’ve been meaning to do this here for some time now.
I’d like to learn more about who is following us here on The Personal Branding Blog, and a quick little contest for you should make it more interesting.
Here’s how it worksLeave a comment below this article.
In your comment, include 2 things:…
The Sound of a Competent Brand
Impressions are usually influenced by the body language and speaking voice. Your voice is one of the most important aspects of public speaking. And, when I refer to public speaking that means speaking one-on-one, to a small group of people or even voicing information at a meeting. An individual with a good speaking voice is …
Is Selling an Art or a Science?
Poor old “Luke” is being paraded around like a show pony and asked to train most of the new people but he is unable to actually articulate what makes him so successful.
A day in the life
If you spend a day with a highly accomplished sales person then you are probably going to hear …