Penelope Trunk’s Journey from Trade Publishing to Self-Publishing
It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …
Handling A Personal Branding Mistake, Inspired By Nicolas Cage
Recently, a student at Toronto’s York University became an Internet sensation during an exchange with a potential employer. When inquiring about an open administrative position, 20-year-old Vanessa Hojda accidentally attached a hilarious yet terrifying photo of Nicolas Cage in lieu of her resume. Then, she blogged about it on her Tumblr, where the post now …
Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…What’s Up with the One Page Resume Rule?
There’s a bit of conventional wisdom out there about how long a resume should be. Many career advisers, resume writing books and websites, and even some blogs suggest that people should keep their resume to one single page. Job seekers shrink their font sizes, decrease their margins, and use other tricks to try and force …
The Best Question a Manager can Answer: “Why?”
Let me lay out a situation that most of those that work at almost any company are familiar with: Company management undergoes a reorganization and change is coming. The change can be vast including entire groups or functions going-away, leaving hundreds or thousands without a job or could be something slight, like people have to …
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
Looking for a Job? Leave No Stone Unturned
We are creatures of habit – we get comfortable with certain TV channels, websites, and magazines, and we tend to stick with them. When it comes to looking for a job, we tend to take the same approach, and most of us go with what we know and stick to it. You can increase your …
You Should Mix Your Personal and Professional Lives
It’s an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks?
Yes.
I like blurring the lines between the personal and professional halves of my life. For one thing, it’s part of my brand. I’m a humor writer and fiction writer in …
A Letter to New Graduates
Dear new graduates,
A graduation is not only a happy occasion but also signals a turning point in the lives of those students who have proven their competence, skill and above all determination by successfully reaching the end of their prescribed curriculum. For some, it will be the prelude of further studies at postgraduate level …
Live Your Brand–Don’t Just Create It
When you’re in business for yourself, how you act is just as much of your personal brand as how you brand yourself.
In branding yourself, most people typically come up with a few words that kind of emulate or define their brand. Those words, however, aren’t good for much if you aren’t “living” them out. …