Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …
Action Steps To Get Started With Blogging (Part 2)
Last week, I started a list of action steps for jump starting your personal branding when you suddenly need it. At this point, you should have registered your domain name, set-up a basic blog and most of your time figuring out exactly what you want.
Now that you have the blog set-up, what do you …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …
Nobody Should “See” How Hard You Work
After living and working abroad for a number of years, there is one thing that sticks out about American culture in the workplace – we tend to wear our work ethic as a badge of honor. Coming in looking tired, nonchalantly mentioning pulling an all-nighter, and competition of hours worked, is an everyday occurrence.
From …
Are You A Kobe Or A Durant?
LeBron James may have won the league MVP award for this year but it’s the two players that challenged him for the title this season whose stark differences caught my attention.
With Kobe Bryant and Kevin Durant, no one argues their skill level, work ethic, or desire to win championships. What does get debated, are …
Drink More Than The “Be Remarkable” Kool-Aid.
“The key to success is to make your content remarkable.”
I’ve heard this many times by people in blogs, TED videos, books, webinars, etc. I get it. But can I tell the Gurus and Visionaries something?
Duh.
Of course you have to be different to help yourself stand out from others. Easily said. Not easily …