How to Get Over a Job Search Slump
If you think of your job search like a sport, then it is natural to expect peaks and valleys in your own performance. Still, there is nothing more draining, humbling and dispiriting than consistent rejection and non-responsiveness during a job search.
I’ve learned that when interviewing, challenges or problems will always arise and there are …
Use Criticism to Improve Your Brand
In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative comments can provide important clues to improving your business. Here’s how to use negative comments to expand your brand.
1. Remove yourself from the comment. …
How to be Yourself on Social Media While Staying Professional
It’s almost necessary to be social media savvy these days, so much so that there seems a frenzy to be seen as the coolest, most down-to-earth, real, caring and/or opinionated person on the Internet.
Because social networking has been lauded as a key to career momentum and growth, individuals are running in droves to the …
Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Building Your Target List – The Targeted Job Search
Your target list should contain companies that could hire you. You should be looking for companies that are looking for your skill set. This is step one of Target the Company and Quit Chasing the Job or the Targeted Job Search.
Let’s cover four sources to find these companies.
1. Your friends…
Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
Reboot a Sagging Business
I belong to a mastermind group, in which a member recently shared that he was suffering near financial ruin after lagging sales in his business. Business profits ebb and flow and it can be hard to know how much to save during flow times to survive the ebbs. When business slows down, not only do …
How Diversity in Your Career Can Get You Hired
In today’s economy, workers often switch jobs frequently, and even re-invent entire careers. But if your resume includes jobs in a number of industries or professions, does that signal to potential employers that you’re good at many things—or good at none? A jack of all trades or a dilettante? Employers often say they want flexible …
What Does Your Brand’s Target Market Look Like?
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like?
That is where precise market research comes in to gather data and give your brand …
LinkedIn as a Career Networking Tool
Are you “on LinkedIn”, but not feeling like you are getting maximum benefit? In this fourth and final post in my series on leveraging LinkedIn for your career, we will examine one of the website’s most valuable uses — as a networking tool.
In an earlier post, we discussed LinkedIn visibility, credibility, and connect-ability. I …