Personal Brand and Word of Mouth, Part 5
This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Personal Branding and the Digital Economy
The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.
Change is inevitable – growth is a choiceThe world economy is in the process of going digital …
How the Company You Keep Can Fuel or Foil Your Success
I was fascinated by an article in the New York Times last week that described how runners who train in groups tend to do better than those who train alone, even with a coach.
The article highlights the fact that the great American marathoners of the 70s and 80s trained in groups. Then when the …
How To Make The Most of a Celebrity Interview
If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.
Background storyFor the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …
How to Talk About What You Do
How do you respond when someone asks, “What do you do?”
Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare.
Everybody has pre-conceived notions about accountants, and writers, and every other profession. If Bob hated his first chiropractor, he may …
World Wide Rave with Your Personal Brand
Great video from David Meerman Scott author of the new book entitled World Wide Rave.
While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!
What is clear is that those who do something different and …
Personal Brand and Word of Mouth – Part I
This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
The Hidden Goldmine Within the LinkedIn Companies Tab
I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.
In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …
Social Media Does Not Prepare You For…
So I’ve been doing a whole lot of interviewing for a Social Media Manager position here at SocialMediaMarketing.com. With so much content online about interviewing best practices, I thought that everyone would be an expert in interviewing, especially if you hang out in the blogosphere. There are so many career blogs out there with solid …
How to Find Executives with “Juice” On Twitter
Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.
I have used the “branding …