How to Translate What You Do Into What’s In It For Others
Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”
What’s often lost in the translation, what others aren’t understanding …
Can’t Afford the Time to Network?
As I’ve been developing new programs for my business, I’ve focused more and more on asking people to spell out their biggest networking challenge. The responses I’ve gotten back have been eye-opening.
I had expected answers like “How do I get people to return my phone call?”, “How do I …
Stereotypes Can Derail Your Personal Branding
Some weeks ago, the mother of a childhood friend brought up politics to my mother during a run-in at the grocery store. “Oh, I know how you voted,” she said with a knowing smile and a wink. “You’re a good person.”
Keep in mind that despite being on friendly terms with this other woman for …
How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …
A Simple Networking Meeting Checklist
As a consultant, I am constantly going on informational/networking meetings to convince clients to hire me. Through these experiences, I’ve learned a lot about how to conduct a networking meeting.
Here are six tips I have for managing networking meetings:
Be persistentIt’s not easy, but I get meetings with many CEOs and other executives …
Strengthen Your Personal Brand by Leveraging It to Help Others
If choice overload for evening activities was a challenge living in New York City for so many years, I definitely don’t have that problem now that I’m living Florida. For reliably good entertainment, my husband and I find ourselves quite regularly at the Naples Philharmonic, five minutes from home and with a great track record …
How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
It’s Time to go Against the Grain
I have a genuine ability to make a good impression at networking events. The way I do it is by going against the grain – I do the exact opposite of what everyone else is doing.
While everyone is practicing their 30-second self pitch and making sure they have enough business cards for the event, …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …
How to Develop the Personal Branding Dream Team
On a previous post, I showed you how to develop your own brand by helping your closest friends develop their own personal brands. Now that you have a close group of friends with a strong understanding of how a personal brand can develop your personal and professional lives, it’s time to solidify the personal branding …