Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
The New Girl Nice
I had the opportunity to spend Friday afternoon and evening with Zooey Deschanel, star of the hit Fox show The New Girl. She filmed an upcoming episode at one of my companies’ locations, and the producers cast my business partner Jon Torerk and several of BioMechanixLA trainers in the show. I can’t give away too …
The 5 Languages of Nice
As my creative partner @FamousAlice says, s“competent and nice beats genius and difficult” when it comes to hiring, promoting and collaborating with team members – or selecting and working with vendors and consultants.
Competence is broadly understood as being good at what you do; but do not dismiss what it takes to be good – …
The Kama Sutra of Business
Who knew that physical positions mattered so much when it comes to generating novel, useful and profitable business ideas? Your feet, your hands and your use of space directly impact your fluency (how many ideas you can generate), flexibility (the sheer number of ideas) and originality.
In recent studies conducted at the University of Michigan …
One Baby Step
Could it be a trial offer that costs just $1, and a payment of significantly more – if the trial offer proves to be valuable and effective?
We all think of hitting home runs, of developing the …
15 Questions To Test Your Hostility Level
Answer these questions (honestly – no one will know but you):
1. An office mate eats a sandwich with a whole lot of onions
a. I consider his odor might increase my chances for a promotion
b. I consider telling him he’s stinking up the place
2. My IT consultant leaves after fixing my computer …
20 Questions Smart Employees Ask Themselves
These 20 questions cover five key areas that are critical to your accurately evaluating how well you’re doing at work. Your answers (or score) predict whether you’re likely to be promoted, fired or kept simmering in the same spot for years to come.
Score each question on a scale of 1-10 (10 = AWESOME). Add …
Who Wants To Be A Millionaire?
If I had one wish that could be fulfilled by every job candidate I see, it’s that he or she would want to earn a million dollars a year, plus bonuses. I’ve asked lots of other business owners and they seem to agree that there’s one quality sorely missing from job seekers. That quality is …
One Word Guarantees They’ll Say Yes
There is one word that will undoubtedly get you on the way to that job interview, or a meeting with a prospect or referral source – even a potential investor. This magical word will work for you when you use it in person, on the phone, in an email subject line, a text or a …
Avoid These 3 Killer Blogging Mistakes
Consider you almost always have an audience. I use the term “audience” to reference any person who receives your messages. That could be spoken, written, live or archived words. They may be accompanied by sound, video, photos, graphics, slides, and links (or not).
I use the term audience with reverence and respect, because all around …