What Oprah Teaches You About “Audience”
She’s clear about what gaps in our lives we are hoping to fill by tuning her in or attending a function where she’ll be.
Ask yourself now: Do you know anything important about your audiences? Do you know why we are here and what matters to us? Do you know what gaps in our lives…Personal Branding Pledge for 2012
This year is about discovery, and complete recovery from what kills my drive
I allow impatience to test relationships to learn who’s stealing my time
I accurately judge who’s robbing me of what’s mine
I jettison people who are boring or ignoring me or angry that I am soaring
People who cast doubt, or those …
Personal Brand Ho Ho Holiday Questions
The upcoming days might include holiday parties and getting stuck in the elevator with a group of strangers. Of course, strangers are just suspects – people with whom you may do business or who might refer you to the opportunity you’re seeking.
You can’t stand quietly next to the person who holds the key to …
How to Destroy Your Career
Feelings, sometimes nothing more than feelings, define a brand, including a personal brand. What about yours?
The seven deadly sins of career building:
Laziness
Carelessness
Lying
Stealing
Arrogance
Cynicism
Self-pity
There’s more of course, but that list is a really good start.
Here’s the thing. You never intended for those sins to show up in …
Why Patience Kills
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not fizzy water and syrup must be the bigger attraction there. Nike with its whoosh of freedom …
5 Tips On Your Brand’s Emotional Footprint
Feelings, sometimes nothing more than feelings, define a brand, including a personal brand. What about yours?
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not …
Two Key People For Success
To be re-routed to the wrong department, press 2.
To reach a department that is closed and doesn’t take voicemail, press 1.To be re-routed to the wrong department, press 2.
Only two types of people matter when it comes to connecting …
Want More Business? Answer Your Phone.
To be re-routed to the wrong department, press 2.
For static over bad music while Google Voice screens your call and then drops it, just wait 10 seconds.
To get the message that you and your call don’t mean much, just leave …
The 9 Attitudes of Leadership
One of lingering fallacies about business is believing that Jim Collins is right. As the bestselling researcher-author of Good to Great and now, Great by Choice, Collins is pretty good at retrospectively interpreting what worked in the past for some businesses. But he’s not great at forecasting how they’ll do when the research project is …
Did You Trick Anyone?
As if you ordinarily invite us to see the real you, Halloween gave you the proper opportunity to pretend. That is pretend to try and fool us with your mask or costume.
At work I saw witches who believe they were wearing clothes becoming someone with a worse attitude. Ghosts who believe we don’t know …