Instant Branding
Michele Bachmann got photographed with crazy eyes on the cover of Newsweek. She also revealed she is a “submissive wife” to a “godly husband.”
Those “gotcha” moments can brand you in an instant. Although, apparently not always in a deleterious way, at least in Iowa if you’re running for president of the United States. Bachmann …
Sharing for Profit
Peter Shankman of HARO (Help a Reporter Out), has an interest in SnapGoods, where you can sign up to rent out your rarely used electronics. Robin Chase of ZipCar is profiled in Inc. this month because she founded BuzzCar, a service that allows French people to rent their cars to neighbors.
In Santa Monica, Writers …
Taking Credit When None is Due
During the debt ceiling negotiations, among the punked-style news: a Tea Party leader touted a “massive rally” on behalf of that group (at which less than 2 dozen people actually showed up). He claimed the majority of Americans supported his party’s position because “the phones were lit up and the government websites melted down,” (once …
The Power of No
In the current debate on whether to raise the U.S. debt ceiling, you are seeing a perfect example of the power of NO, and how that one word defines the personal brands of people who use it to mean, “No. Absolutely not. Not now. Not ever. Uh-uh.”
Al Dunlap – a famous corporate takeover king …
Who Asks You for Advice?
Being indispensable is a good threshold test for measuring the success of your personal brand. Being indispensable – the right person to answer the question or otherwise direct the action – means you are the ONE, the ONE we count on to get it right or make us right or otherwise make the right thing …
You’re Not Stupid Until
You betray yourself by arguing for the status quo instead of collaborating on something better.
You rebuff a colleague for attempting to help you, because this is how you always do it.
You stick to your routine when you’ve been told to up your game.
There are 60,000 times each day when you have the …
You Aren’t Paid To Hate
My personal brand has three pillars: encouragement, invention and freedom. While I mostly deal in small freedoms – your right to pursue any goal, any career, or engage in nearly any pursuit that brings you success or joy – occasionally it’s imperative that I should weigh in on our larger freedoms: speech, press, privacy, and …
Act Better, Live Better
On Thursday, the Screen Actors Guild Foundation is producing the grand finale of a four-part series on personal branding. After months of smart people sharing wise words about blogs, social media and other tactics to network with employers (in this case: casting directors, producers, directors and development executives), about 200 people are gathering in the …
One Perfect Way To Open A Meeting
What’s the one thing you can say to immediately get everyone’s attention, and focus them on working together to get results in a meeting? Well, it’s not one thing actually. You’ve got three ways to get any meeting started on the right track.
A Startling Statistic A Dramatic Quote A Success StoryYou might have …
Do You Exist?
Search engines are doing an ever better job of customizing search results based on the prior behavior and preferences of the user. So, if you like YouTube and you rarely have clicked through onto MySpace, then the MySpace presence of people and things will simply not exist for you. That is, MySpace results for the …