Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
Branding vs. Positioning: What’s the Difference?
One of the biggest challenges new business owners have is understanding multitude of business and marketing concepts. Two of these concepts are branding and positioning. Both are important to reaching your market and are related, yet they’re very different.
BrandingYou want to direct the brand image of your company through the quality of your …
Looking Backward to Move Forward
It was once said, “There is a reason why the windshield of a car is so much larger than the rearview mirror. We need to always keep an eye on where we are headed but also remember from where we came.” This saying applies not only to driving but business as well for a number …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Every Moon Shot Matters
This week the world will be remembering the passing of John Fitzgerald Kennedy. The 35th President of the United States of America. The only US President to have earned both a Purple Heart and a Pulitzer Prize.
JFK was known for many things – before, during and especially after his Presidency. A few of them …
Don’t Scare People Away With Your Email
Building up a sizable email list takes a lot of work, and late nights. For all your trouble, you want to continually grow your list, or at the very least, keep good numbers. However, if you take a closer look, you’ll always notice a few drops now and then.
On the flip side, your direct …
Revving Up Personal Tripod to Experience Success
Our personal tripod is at the center of all we do and it needs to be nourished to feed the soul. The three legs of our unique tripod consist of mind, body and spirit. When all three legs are deeply rooted together, just like a traditional tripod, we become unshakeable and unstoppable. We can achieve …
Build Your Brand Trust on Social Media
Where does your business rate on the consumer trust meter for your brand on social media?
According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network. Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of …
MYTHBUSTING: Solopreneurs Don’t Need Facebook Business Pages
When Facebook started out, it was the premier platform to share photos and personal experiences with friends. It still is with great success, but in line with keeping up with the times, Facebook is more than just a place to meet friends. Where it was uncommon to find businesses using Facebook, it is now more …
Ask “Why Not” Create and Deliver
Politics offers many lessons both good and bad. Reflecting upon November 22, the date of the Kennedy assassination, today’s article is about JFK and his brother Robert. No matter your political leaning, they did have the entrepreneurial spirit from which powerful lessons may be learned.
John F. Kennedy astounded the world when he announced,
One …