4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Own and Plan Your Career for Your Own Sake
Many people expect that their companies plan their careers for them and everything is set and clear. However, in today’s environment, this is not the case anymore. You should watch your back and plan your own career. If not, then, no one else would do it for you.
During job interviews, many people ask if …
How To Handle The Unexpected Agony in Life
Death. Divorce. Moving. Illness. Losing a job. You probably know the list of things you might need to survive, because life inevitably changes and deals you losses along with the wins. Agony often accompanies loss, because your sense of yourself is shattered. Agony rushes in when you lose your sense of safety, stability, hopefulness, peace-of-mind, …
When You Stand Out, You Are Personal Branding
When you are visible, things happen. People seek you out because they’ve heard about you and your capabilities. They invite you into business meetings and conversations when they don’t have to. Your name pops up when people talk and gets passed upward and outward. You are top of the mind and tip of the tongue. …
Personal Branding Weekly – We Work Through People
A third party endorsement is gold to a personal and business brand. A recommendation or referral is the end result of someone lending their credibility and reputation to you.
While there are other activities we can do ourselves, a recommendation and referral must be done through someone. It’s their endorsement that’s the special sauce that …
Why Every Professional Should Have a Personal Marketing Plan
Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items.
As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal …
Use the “F” Word to Boost Your Creativity
Could failure lead you to your next success?
“It is not the critic who counts. It is not the man who sits and points out how the doer of deeds could have done things better and how he falls and stumbles. The credit goes to the man in the arena whose face is marred with …
Seven Reasons Your Resumé Is Hurting Your Career
I have reviewed over 300 random resumés in the past two weeks and, based upon that sample and my past experience, I can tell you that it is highly likely yours is working against you. Why? Because it contains common errors that detract from your initial impression and your overall professional presentation.
There are two …
Why Hiring an Assistant Could Save Your Personal Brand
There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’
If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to …
Introvert’s Dilemma: Charge or Recharge?
Some of my favorite people are introverts. Like me, introverts need a good bit of alone time, which my staff calls my “cone time.” About half the time my nature cries out what Greta Garbo famously drawled (if Germans can drawl), “I want to be alone.” I like cone time, but I can go a …