Why You Need a Lifeguard to Get a Promotion
No matter where you live and where you want to work, there’s probably an ocean between you and what you want. No, I don’t mean the vast body of water that covers 71% of the planet. It’s not that you live in the UK and want to work in the US. Not that kind of …
How Long Will My Job Search Take?
I am often asked, “How long will my job search take?”
My answer is almost always, “It depends.”
I work, primarily, with experienced professionals—which is code for those over 50 years of age.
I tell them that a really short job search is three months. It takes almost three months for a company to decide …
How to Be More Persuasive at Work
Little is accomplished alone. To achieve complex goals, we often must rely upon the hard work and cooperation from those around us.
Therefore, our ability to be persuasive will either further our capacity to lead a successful, lucrative career or it will greatly hinder our odds of achieving our full potential.
By learning how to …
Want a Better Career? Smile More.
I have been leading a volunteer job seeker workshop for the past six years. My mission in this workshop is to help active job seekers improve their job interview effectiveness.
By now, you are probably guessing that the first thing I tell the participants in my workshop is to smile more. This is also the …
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …
Revitalize the Prison to Attract Audiences
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now …
The Do’s and Don’ts of Designing Business Cards
A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card …
What You Don’t Know About Yourself is Shocking
This coming weekend, I give the only personal branding boot camp on campus at UCLA. There might be a seat or two left, so if you are in Los Angeles, you might want to come. Why?
If you have failed to get the job you love or you are failing in the career you thought …
Take The Long Way Home – Here’s Why
If you always do what you’ve always done, you’re probably going to get what you’ve always gotten. Job seekers and other people with vision or ambition can’t afford to waste a moment of their travels. Even the ordinary commute can be changed-up to increase the potential for a positively life-changing connection.
Two little rules: Take …
Getting Your Foot in the Door: 3 Strategies to Break Into a New Career
Most working professionals have considered trying something different as a career. However, many are unable to successfully switch into a new career path because they lack key insight into the tactics that will get them noticed by hiring managers who can facilitate a significant career move.
Instead of going about their job search as they …