Differentiation is Easy, Once You Set Your Own Standard
When Dan Schawbel initially invited me to be a contributor on PersonalBranding.com I was honored but also confused about how a leadership and workplace communication expert could add value here. So, before accepting I took time to assess how I wanted to position my contributions.
I realized that personal branding comes down to how and …
10 Must-Have Tools for Tracking Brand Mentions
What’s your favorite tool for monitoring/tracking brand mentions?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …
Shark Tank: Boon or Bust for CEO Branding?
“Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …
How Do You Identify Speaking Gigs That Boost Your Brand?
How do you identify events or speaking gigs that are good for your brand (vs. a waste of time/money)? What factors should you consider?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, …
Things to Consider If You Want to Become an Entrepreneur
Do you want to be your own boss?
You will probably answer ‘Yes’ to this question, but if your sole reason for becoming an entrepreneur is to become your own boss, then you may want to change your way of thinking. Instead of wanting to be your own boss, think of yourself as a Chief …
Hiring a Writer for Your Brand? 11 Must-Have Qualities
When hiring a ghostwriter or copywriter for your brand, what’s the #1 thing you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …
Retention Starts Before Recruiting
If you want to keep an employee for the long haul then you had better have a retention strategy in place before the recruitment begins.
Many companies treat retention as an afterthought, focusing all the efforts on recruiting the key employee. But if they want that person to stay more than three to six months …
9 Lesser-Known Strategies for Building Your Brand’s Credibility
What’s your favorite little-known secret for building your brand’s recognizability… radio show? Writing a book? Leading a cause marketing campaign? Reality TV?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Parent Entrepreneurs: When the Personal Crowds Your Personal Brand
This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …
The Art of the Cold Call Voicemail
Let me start by stating that I’m not a fan of cold calling. But there are times in life when you absolutely must, so it’s best to utilize methods that have proven high conversion rates.
The majority of cold calls are going to go to voicemail. It’s critical to have a practiced, concise, and straight-to-the-point …