Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Personal Brands: Stop Lying
You know who you are.
You tell us you will get it done – and you don’t.
You tell us you got it done – and you didn’t.
You tell us where you will be – and you are not.
You tell us you understand the situation and are prepared – and you haven’t given …
Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …
Personal Brands: Take Your Time
The longest emails I write take the least time. The shorter and thus, more powerful my note, the more I weed whack out unnecessary words. The more time I have to prepare, the better and shorter my presentations. I’ve had a year to plan my Personal Branding Bootcamp at UCLA coming April 17-18. Are you …
The Personal Branding Content Lifecycle
Creating a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content lifecycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you.
Enhance Your…Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …
The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…