HOW TO: Develop and Maintain Your Personal Brand on Twitter
Twitter rose to fame in 2007 as a hip, 140-character “microblogging” network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand.
Developing your account…Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from …
Guy Kawasaki’s 5-Point Guide to Personal Branding
If you’ve ever heard the word “entrepreneur,” you’ve heard of Guy Kawasaki, perhaps one of the greatest living writers/speakers on start-ups. His messages are simple, powerful, and to the point. What lessons can we learn from this inspirational guru about personal branding? The following five tips are pulled directly from lessons in his best-selling book, …
Personal Brands: Craziest Advice Ever
Why do job coaches tell you to EVADE a straightforward answer when a recruiter asks you this simple question?
“What do you expect to earn in terms of salary and related compensation, given the role and responsibilities associated with this position in our company?”
Job coaches earn money for coaching you to get a job,…The Reputation Economy: Everyone is Selling Something
The dawn of a new marketplace has arrived that has changed the best practices of just about anything you can think of. We are sitting at the largest inflection point since the industrial revolution with the rise of 2.0 technology, crowdsourcing, the reputation economy, and social media. To be blunt, everything that used to work …
Personal Brands: Answer This
I imagine there’s some lunatic that we’re calling a “thought-leader,” who is passing out some horrific job-interview ending advice, including:
“Never answer a question about compensation.”
I did not hire five people in the last week because they would not answer this question:
“What are your expectations for salary, bonuses, and other compensation as an …
How to Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely!
Remove emotion from the situationEasier said than done, …
The Danger of Becoming Complacent
I am reading the book Only the Paranoid Survive by Andrew Grove (Co-founder of Intel). In the book he talks about the inertia of success and how in some ways… it can lead to the defeat of your business and personal brand in the long haul.
The ongoing searchWe are all searching for success …
Personal Brands: Stick It
If you were a bumper sticker, what would you say for all the world to see, as we drive by you stuck on a fender?
Would you tell us to give peace a chance?
Would you tell us you’re a fan of mixed martial arts?
Would you boast your kid made honor roll?
Would you …