Do People Like Your Personal Brand?

How much people like you will have a direct impact on your career and almost everything you do, but being liked is a relative thing.

True story

At a former company of mine, there was an engineer who was overwhelmed with work. We’ll call him Tom. This 8-year veteran of the IT department – his first job, still a young guy – clearly had too much on his plate and it resulted in delayed projects and even undelivered projects.

Finally, Tom’s boss convinced company management to grant them a headcount so that a 2nd engineer could be hired to help the first one.

To their good luck, they quickly found a very smart, talented engineer who was immediately available for a full-time role and Steve was quickly brought on board.

During his first year on the job, the new engineer blazed a trail. Steve…

  • completed many projects, including new ones that he’d suggested, and which created new potential streams of revenue
  • documented internal procedures for the first time, which led to careful analysis and efficiency improvements
  • wrote software that made other team members’ jobs easier
  • gave an internal class on new, business-critical technology and
  • even participated in the recruiting of engineers in other parts of the company.

And all this while Tom continued to struggle with his workload, resulting in delayed projects and even undelivered projects.

Unfortunately, times were tough for the company and as part of their cutbacks, they decided to lay off one of these engineers.

Which one do you think was laid off – Tom the straggler or Steve the star?

You guessed it right- Steve’s first year on the job was his only year on that job.

Why the layoff choice

Like the stereotypical nerd, Steve had some social skills issues. He was very sharp at understanding the root of a problem quickly and at a proposing a good solution just as quickly. However, his matter-of-fact manner irritated team members who felt that he made them look bad as a result of not having seen the solution themselves.

Also, Steve’s analyses led to much constructive criticism. Even though Steve was a target as much as anyone else for his own criticism,  the pre-existing team culture had none of that and the team – including the manager! – didn’t want it.

Contrast this with Tom, who’d been in his job for years with the same people, who were by now all comfortable with each other and who’d built their team culture together.

Conclusion

Tom was liked, so he kept a job that he struggled at.

Steve wasn’t liked, so he lost a job that he excelled at. However, he then moved on to another company that had a more success-oriented culture. He excelled there too, and was liked.

Just because you’re not liked doesn’t mean you’re not likable.

Author:

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

Picture of Jacob Share

Jacob Share

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

TRENDING AROUND THE WEB

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing

Researchers reported in 2026 that they could plant a specific unsolved puzzle into a person’s dreams during REM sleep, and volunteers who dreamed about that puzzle were measurably more likely to solve it after waking up than volunteers who did not

Researchers reported in 2026 that they could plant a specific unsolved puzzle into a person’s dreams during REM sleep, and volunteers who dreamed about that puzzle were measurably more likely to solve it after waking up than volunteers who did not

The Blog Herald

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing

Happier people spent more time in meaningful conversation, a recorder study found, and when a larger study checked, that link held and the case against small talk did not

Happier people spent more time in meaningful conversation, a recorder study found, and when a larger study checked, that link held and the case against small talk did not

The Vessel

A newly built AI data center in New Mexico is reportedly drawing far more water from a drought stressed region than the company’s own public estimates suggested it would, straining a community that welcomed the project mainly for its promised jobs

A newly built AI data center in New Mexico is reportedly drawing far more water from a drought stressed region than the company’s own public estimates suggested it would, straining a community that welcomed the project mainly for its promised jobs

The Blog Herald