What’s In A Name? The Big “O”
When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)
For those of …
Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …
A Cup of Coffee to Taking a Step Back
For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)
After relentlessly working on your personal brand for weeks upon months – and for some, …
5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
A Cup of Coffee to Reputation Management
Google never forgets.
This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far.
Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on …
Personal Brands: Change Your Channel
You probably believe you’ve dialed in reality by now. You know how you roll and how the world turns. You think it’s a rat race or a breeze, chaotic, or linear.
You may even think you know who you are in the hearts and mind of people who meet you and interact with you.
How …
A Cup of Coffee to FREE Marketing Automation
There are no more excuses.
Today is the day to spend your cup-of-coffee time gathering, assembling and organizing your shiny new email list. You’ve got about a half hour, depending on how fast you drink your joe, to pull together the following:
The shoebox of business cards you’ve accumulated over the past 5 years Email…A Cup of Coffee to “Personal Branding for Job Search Success”
I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.”
Joshua is the founder of career consulting agency, Career Enlightenment. As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed.
Joshua writes, “The realities of the new job market …
A Cup of Coffee to Your Personalized Email Campaign
At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.”
So—when they are ready, will you be top of mind?…
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how …