Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
A Cup of Coffee to a Tombstone Piledriver
Do you know what that is – a Tombstone Piledriver?
So, what is it?It’s the “finishing” move of superstar wrestler, The Undertaker, whereby he flips his opponent upside down and slams the poor guy’s head into the ground.
You might cringe at the thought of sitting through one of these shows, or maybe you …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…Personal Brands: Time to LICK Q
Tonight, I’m delivering my personal branding keynote to 300+ people. My signature topic is: The Ugly Truth About Your Reputation. Because this audience is so diverse in terms of careers and use of social media, I developed a simple four attribute model we all can use to measure, create and manage our personal brands.
Four…Are You Minding Your Brand’s Behavior?
Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.
The good news? Getting our heads around brain …
A Cup of Coffee to Winning More Business
Today’s technology has changed the way buyers make purchasing decisions.
At this point in the game, if you’re not rolling your eyes and saying, “Duh!”, then we need to talk.
Even though many understand the shifts in buyer behavior, there are a surprising number of people and businesses who have yet to modify sales techniques …
Track Your Accomplishments to Boost Your Personal Brand
Accomplishments are an important part of your personal brand. No matter what field or industry you’re in, you always want to have a compelling story handy to tell potential clients or employers about yourself.
Not sure what your accomplishments are, or how to determine them? Make sure to read my previous post on How to …
What’s In A Name? The Big “O”
When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)
For those of …
Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …