Target to Widen Your Audience Appeal
Everything appears to come full circle. Looking back, I find the advice received in my first year in business will always hold true, and, furthermore, it makes more sense now that I have lived the experience.
Upon starting my business, a marketing professional set me back on my heels by asking, “Who is your target …
Top 3 Reasons Why Lifestyle Businesses Fail
My friend Andy made a comment about lifestyle design that resonated with me because it’s so true and so funny:
A few years ago, everyone read the 4 Hour Work Week and got a boner for building a lifestyle business. Very few people actually succeeded because it turned out to be much harder than they …
Rules for Assuming the Sale
You may have previously been advised to “Assume the sale”. The implied characteristics of doing so are to speak with confidence and assume you will get the sale as you begin to meet with your clientele until otherwise notified.
However, along with the advice come inherent problems. The #1 error made by most businesspeople is …
Entrepreneurship Will Leap Frog Your Career
Entrepreneurship and career advancement make the perfect couple! The combination is equivalent to having your cake and eating it too.
When you next move to doing the exact opposite of where you currently are at, you will learn at a far more rapid rate. Especially if you prefer the type of position you have but …
Transitioning From Roadblock To Success
While in conversation with ‘Ron’, as he relayed his #1 stumbling block as a beginning entrepreneur, the expression, “misery loves company” came to mind. Ron used to believe his perfect prospective clientele was X, but he found that X was either lacking the money to invest in sales training or was simply not interested. Despite …
Habits of Successful Entrepreneurs
Entrepreneurs are known for their creativity and thinking differently from everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us …
Personal Brand Voice to Business Brand Voice
The importance of personal branding today cannot be stressed. It’s how you differentiate yourself from other people with the same talents and skills. It’s how you let the world hear your unique voice. It’s practically essential to any professional who hopes to survive in the current job and business market.
There comes a time, however, …
Collaborative ideas Produce increased results
After many years of being in the competitive corporate sales environment, it took a long time to accept the idea of freely collaborating with others. In fact, I was very doubtful it would work. However, knowing risk and trying new ideas is at the core of entrepreneurship, it was in my best interest to consider …
Be Careful When Choosing a Startup Incubator
A recent trend in the tech-startup scene is to join an incubator or startup accelerator. These incubators promise to mentor, guide, and position early stage startups for success, and in return, they receive 4% – 7% equity in the company.
But a recent article on RWW tells the story of how the majority of incubator …
Best Questions to Ask a Business Mentor
Entrepreneurs can learn so much from a reliable business mentor. Aspiring businesspersons will realize that a good mentoring relationship is similar to having a big brother in the industry. Experienced entrepreneurs know the ropes, have an excellent network of friends, and are able to overcome great challenges. There are numerous benefits of having a fully-engaged …