Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …
Personal Branding Weekly – Three Questions for Your Personal Brand
Spoiler alert: If you haven’t started watching this season of the Walking Dead then don’t read any further.
Rarely do I watch television but one of my guilty pleasures is a weekly dose of The Walking Dead. In the Season Four premier, Rick revealed three questions he asked anyone before accepting them into their camp …
Revitalize Marketing Materials and Your Business
Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.
Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …
How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships.
I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, …
How to Become an Ideal Workplace?
In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …
Why Didn’t I Get the Sale?
Once it is recognized where you may have erred, it is very easy to move forward on a positive path for future sales. Reviewing past experiences is the best way to learn how to improve. Recall conversations, client requests, and delivery follow-up as these will lend insight for future improvement.
Here are some additional tips …
How Five Types of Personal Brands Attract Perfect Clients
You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …
Leading with Questions Increases Sales
Early in my career, there was no sales training and I had never sold prior to my first job. Additionally, I knew nothing about the copiers I was hired to sell and was given the silent treatment because management figured I would fail anyway.
What they didn’t know is that failure isn’t in my vocabulary. …
Personal Branding for New Real Estate Agents (Guest Post)
Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.
New Real Estate Agents: How Your Personal Brand Can Help You Get AheadWhether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …