Starting a Business has Never been Easier
There has never been a better time to start a business. Of course, the million dollar question is… What Business?
A recent article on Read-Write-Web talked about the massively reduced costs of acquiring the technology to design, develop and deploy a solution. Costs have come down by an order of magnitude to secure the infrastructure …
2, 4, 6, 8: Who Do You Appreciate?
As the season of giving winds down, the next step for giving is that of sincere appreciation for others in both your personal and business life. Keep in mind that frequently, those we know will surprise us with a referral to the perfect business connection.
Prior to mid-January, make a list of all those in …
Evaluate Your Business in 2013 Before Planning 2014
As the year comes to an end, entrepreneurs look ahead to the new year. However, before setting new goals, they’ll do an end of the year review which will give them insight into what worked and what didn’t to plan for 2014. Now is the time to take stock of your business, not just financially, …
Personal Branding Weekly – Who’s in Second Place?
Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look …
Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …
Personal Branding Weekly – Three Questions for Your Personal Brand
Spoiler alert: If you haven’t started watching this season of the Walking Dead then don’t read any further.
Rarely do I watch television but one of my guilty pleasures is a weekly dose of The Walking Dead. In the Season Four premier, Rick revealed three questions he asked anyone before accepting them into their camp …
Revitalize Marketing Materials and Your Business
Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.
Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …
How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships.
I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, …
How to Become an Ideal Workplace?
In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …