A Cup of Coffee to a Better 2011 To-Do List
To paraphrase a quote I read on Twitter the other day, “I can’t believe another year has passed and I’m not the better person I was supposed to become.”
Alas, there will always be more to do than can possibly get done. But instead of adding to your endless list of to-dos, take a moment …
Brand Integrity Brings Increased Business
Upon becoming an entrepreneur, I was advised to build my brand and to become as consistent as a box of cereal. Upon catching my attention, I immediately asked, “How do I build my brand?”
In my opinion, three elements are key for successfully building your brand:
1. Take some time to reflect back on your…Brand Lessons from YouTube’s Top Ten…Spice Up!
YouTube has released a list of its top ten videos of 2010. I learned something. I learned that if you want to be “most watched,” be Justin Bieber or a talking orange. Let’s ignore the titillating topic of transient tastes and concentrate on my favorite of the videos, an Old Spice ad, and what it …
Brands Have More Fun in 2011
With a bright new start to 2011, let’s just face a couple of facts. This is the year for making smarter moves when it comes to building an unforgettable personal brand, but there’s one condition: It requires having more fun with your brand.
Why? There’s a new brand landscape out there, all the rules have …
Your SMART New Year’s Resolution
How many New Year’s resolutions have you made that weren’t smart? For that matter, how many have you made that you can even remember? Outside of my ones about a boyfriend and more exercise, not only do I not remember mine, I clearly don’t keep them. (Or I would still be relishing my successes.)
That’s …
How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
12 Books to Read to Learn More About Personal Branding
Senator Scott Brown’s Brand Lessons
You’ve heard about Senator Scott Brown from Massachusetts by now. He’s the Republican (yes, you read that correctly) who made international headlines by winning Senator Ted Kennedy’s Senate seat (not a Republican) in the bluest state in the country and upsetting the Democratic majority in the U.S. Senate…no mean feat.
How did he do it? …
Shake Up a Job Search Success Cocktail This Holiday
Many times I write as I’m sitting at my desk looking out at the city (Chicago) streets below filled with traffic, people, and energy. Today’s blog is different; I’m writing it from one of my favorite spots, Starbucks. I love writing here because, other than fresh coffee, it provides a continuous flow of energy, which …
How to Build a Potent Brand? (Six Clues)
It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …