Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …
Your Brand Reputation Resources
In today’s world, your personal brand’s reputation is practically everything. Before people buy from you or obtain your services, they now search the Internet to find any information, reviews, or feedback they can get about you. They don’t just hire or buy products from anybody anymore. If they see a negative review, it’s almost certain …
Desire Is Everything
The other day, I read a post that got me thinking about my own Personal Branding journey. Drew McLellan of Drew’s Marketing Minute wrote about how Walt Disney’s dreams lead to Disney World and challenged his readers:
What do you want so badly that you’d ignore all the nay sayers, tune out all of negativity, …
What Got Your Here, Won’t Get You That Promotion
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to …
Make Sure ‘Professional’ Email Address Doesn’t Negatively Brand You
Could it possibly be that something as commonplace and mundane, as the contact email address you include on official job-hunting correspondence, result in your personal brand being cast in a very negative light? You bet it can! Every single element, no matter how large or small, or apparently insignificant, of your personal branding “package” can …
3 Elements Of An Online Portfolio That Sells Your Personal Brand
Talking the talk doesn’t cut it for most employers anymore. When finding qualified candidates for an open position or promotion, they need to see for themselves what you can bring to the role and organization as a whole. This is where online portfolios come into play.
Unlike your standard binder and paper-filled portfolios, online portfolios …
Facebook And Brands From The BRANDidos
Facebook remains the giant among all the social networking sites. Whether you’re an employee, an executive, or a small business owner, it’s practically essential that you establish your presence on Facebook or you’ll be missing out on one of the best ways to promote your brand and engage with your audience.
Changes are inevitable though, …
Brand Mathematics: The Synergy Of The Future?
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …
Real Goal Of The HR Interview: To Eliminate You!
Great news! The Human Resources Department of a company to which you recently applied, and which may have already successfully “screened” you as a potential candidate with a preliminary telephone interview, now wants to set up a face-to-face interview with you at company headquarters! The company must really be serious about you as a candidate, …