Have You Gone Overboard With Your Website?
With so many opportunities to get digitally creative these days, it is easy to see how one could go overboard on their personal or company website. Due to this excess of options, one may ask – how much is too much? While perhaps a better question is – where do I focus?
Knowing that most …
Get Your Online Brand Centralized With Profiled
It can be easy to get your online information scattered in the age of social networking. But when you do seem to get all the content you want to feature for your brand, how do you know if the audience is finding something completely different online? In the professional world, image is everything. This also …
Thoughtful Leadership Benefits Society
When we think of traditional leaders, we envision a confident, courageous and dogmatic type of individual. Everything they do seems to work well, so they advocate everyone mirroring their activities and they boast of their achievements.
Modern day leaders do not behave in that way. Particularly with the usage of social media, it’s very easy …
Wake up, Look up and Show up
Selling yourself is tough work. I do not recall any fine arts courses in college that was offering to teach me the art of selling and packaging Me Inc. Selling yourself is especially hard in this era, when clients have attention spans the size of tweets. It is downright brutal when you consider that to …
Polish Your Brand for Increased Results This New Year
Your personal brand is the true reflection of you at any given point in time while change is a continual process as we journey through life. How we change and the affect it has on our brand is something to always take into consideration. This allows for appropriate adjustments to be made in communicating the …
Brand Dilution to Solution
Have you ever had an exciting idea to further build business but the next morning awoke with a dose of reality? It’s your subconscious at work telling you the better direction to pursue.
Intuition provides instinct or a quick recognition of what’s right and wrong. On a deeper level, our subconscious brings together all of …
3 Steps for Business Success
In my years of entrepreneurship, I have found three levels of distinction in business as I journeyed through self-education. These are: Brand, Branding and Collaboration. As opportunities for collaboration arise, it is as important as ever to maintain the integrity of the brand.
Upon attending my very first networking event and blurting out I was …
Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Steadfast Priorities Increase Results
Have you ever noticed that some people are very negative-minded about what life and business has to offer, while some attempt to always please others, and a third group always seem to know what they want, go for it and are able to get it all done? In my opinion, when you are in business, …
3 Ways Leonardo DiCaprio Has Perfected His Personal Brand
You might think it’s easy for Hollywood-types to have a distinct personal brand. After all, they’re constantly in the spotlight for their careers, personal life and beliefs. They don’t even need to worry about perfecting their brand—or do they?
As you probably realize, your personal brand can come crashing down just as fast as it …